Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Content marketing is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

Increased sales
Cost savings
Better customers who have more loyalty

We’ve successfully used content marketing to grow our own traffic and boost conversions  and we want to share with you what we’ve learned along the way.

This guide will walk you through 11 simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money.

Here are the steps for easy reference:

Step 1. Set Your Mission and Your Goals
Step 2. Establish Your KPIs
Step 3. Know Your Audience
Step 4. Assess Your Current Position
Step 5. Figure Out the Best Content Channels
Step 6. Decide on Content Types
Step 7. Identify and Allocate Resources
Step 8. Create a Content Calendar
Step 9. Create Content
Step 10. Distribute and Market
Step 11. Measure Results