Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that’s easy for viewers to consume and share.

YouTube marketing can be an intimidating tool for brands. That’s why we’ve created this complete guide for YouTube pros and newcomers alike. Below we’ll walk through each step of marketing on YouTube — from how to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.